Different ways for people to sink their time in. I’m still thinking about different ways for people to consume media. I once said that paying $10 for Plants vs Zombies provided me with a lot more entertainment on my iPad than going to maybe 2-3 feature length movies. However the metric there is eyeballs and the content is disposable. These are new ways for people to entertain themselves. This is why people love the Cheezeburger Network. So what are better ways to entertain people? Games? Interactive movies? How does everyone get paid fairly when you get away from the big studios? Do production costs then go down when you bypass them? Then you’ve got days when action is all you crave. Some days a chick flick is all that gets you going. People get entertained by different things. But independent films rarely cover comedy, action, etc. “Where are you going to get the real truth with so many loud voices barking? I look to documentaries as almost investigative journalism.” On Friday in the USA Today, Robert Redford, founder of the channel and the film festival had this to say: “ With the new technology creating all the voices and noise from bloggers and tweeters, it’s chaos,” Redford says. Of late I’ve quite enjoyed watching the Sundance channel on cable.
Because Hollywood hasn’t grown up and they believe in making money from regions, delaying releases by regions, etc. I believe that in Malaysia (and most of Asia), one is forced towards looking at content via filesharing.
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However I’ve noticed my TV & movie watching habits have changed - I wrote about how I consume Hollywood in 2011. But I still go and spend cash because there’s an experience. In the USA I believe in the ratings system, but in Malaysia where I watch most of my movies I feel cheated by the censorship board. There is an experience of going to the cinema in where I am happy to pay USD$12 or RM25 for a seat. And as long as that’s all that the Valley is putting out, we won’t kill Hollywood.” Disposable content isn’t bad, it’s just not everything. That’s absolutely anti-YouTube and anti-Farmville and any other content which we expect to be rapid, mass and disposable. It’s not about mass, it’s about good. For Hollywood to be killed, the Internet needs to focus on a metric other than eyeballs.
“The lesson: Eyeballs aren’t equivalent to one another. Sarah Lacy sums up the content game that will help us win against Hollywood fairly well: Someone like Ryan Kavanaugh is using math to beat Hollywood at their own game - you may have seen Relativity Media, and that’s the company who’s funding many successful movies today. This is why Sarah Lacy says to kill Hollywood, you’ve got to learn their game. The studios are making less profits because the way Hollywood is structured. The RFS goes into more detail about games, apps, the possibility that exercise might take over, but to think broadly and figure out where the entertainment of folk are going to in the next twenty years. This thought has been sitting in my head for the last couple of days while I’m just a stones throw away from Hollywood & have a pretty good view of the Hollywood Hills from outside my window. “What’s going to kill movies and TV is what’s already killing them: better ways to entertain people.“īetter ways to entertain people. Filesharing is not killing the movie & TV industry. The motivations behind such thoughts are clear. Paul Graham recently published a new request for startups titled Kill Hollywood.
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